Kokopelli Blog

Print VS Digital Media: What’s Better?

It’s no question that people have it in their minds that print is out and digital is in. But is this necessarily true when it comes to reaching consumers? Although magazines and newspapers are certainly having a major hit to profit and essentially all of them have...

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5 Websites with Great UX

UX (user experience) is extremely important for attracting new customers, but also servicing current customers. In website design, it can get overlooked for having a flashy background video or pretty pictures. At the end of the day, can the user easily find what they...

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What is Good Exposure in Photography?

If you’re trying to get into photography, one thing you’ll hear often is to make sure you’re getting good exposure. What exactly does this mean? To really make sure you’re getting a photo with good exposure, you’re balancing out three major elements; ISO, shutter...

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How To Prepare for an Interview

As graduation season comes to a close, many people are stepping into the next major stage of their life—finding a job. This also entails beginning the interview process with a variety of potential employers. There’s a plethora of information out there about what to do...

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5 Reasons Why Adobe InDesign Rocks

Adobe InDesign is a phenomenal tool when it comes to designing text-heavy projects. Although Photoshop and Illustrator are also capable of creating projects with images, designs and text, I prefer InDesign because it is the best tool for creating layouts. InDesign...

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Understanding Your Brand Personality

  In this week’s blog, I wanted to give a little insight into how you can determine what your organization’s brand (or even just your own personal brand) personality may be. To do this, you need to first come to an understanding of what you are trying to represent....

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